Global ritual supply chain · 19 countries

Ritual essentials, sourced with madi. Delivered before the muhurtam.

Poonal, ellu, akshatai, kumkumam, vibhuti — every item your anushthāna needs, packed under aacharam, traced on-chain, and at your door at least one week before the ritual date. No last-minute scrambles. No compromises on purity.

Blockchain-traced sourcing AI aacharam & madi verification 1-week-early delivery guarantee Auto-replenish for monthly rites
7 days
Minimum lead time before every ritual
100%
Items madi-verified on-chain before dispatch
19
Countries served across the diaspora
2 months
Free on every annual (10-month) plan
What's in the box

The samagri, exactly as your paati would have insisted.

Every item is sourced from vetted, traditional suppliers — handled in madi, never co-mingled with non-sāttvika goods, and packed in a dedicated madi facility. Here's the core catalogue.

🧵

Poonal

यज्ञोपवीतम् · पூணூல்

Hand-spun cotton yajñopavītam, twisted to the correct number of strands — 3 for brahmachāris, 6 (doubled) for gr̥hasthas — with the brahmagranthi knot tied to śāstra.

For: Daily wear · Upākarma change · Upanayanam

Black Sesame

तिल · எள்ளு (ellu)

Unhulled black til, the essential dravya for tarpaṇam and śrāddham. Single-origin, sun-dried, and screened so not a single white seed slips in.

For: Amāvāsya tarpaṇam · Thithi · Mahālaya
🌾

Akshatai & Raw Rice

अक्षत · அக்ஷதை

Whole, unbroken raw rice — and akshatai pre-mixed with turmeric for archana and sankalpam. Unbroken grains only; broken rice is filtered out at source.

For: Sankalpam · Archana · Homa · Pūja
🔴

Kumkumam

कुङ्कुमम् · குங்குமம்

Pure turmeric-and-alum kumkumam with no synthetic dyes or fillers — the deep red used for archana, prasādam, and the forehead.

For: Pūja · Archana · Sumangali rites

Vibhuti & Namam Sticks

विभूति · விபூதி / திருமண்

Cow-dung vibhuti from goshala homa-ash, and pressed vibhuti / thiruman-srichurnam sticks for applying nāmam — Shaiva and Vaishnava variants both stocked.

For: Daily nāmam · Sandhyāvandanam · Pūja
🌿

Darbha & Pavithram

दर्भ · दर्भपवित्रम्

Cut darbha (kusha) grass and ready-made pavithram rings, indispensable for tarpaṇam, śrāddham, and any rite requiring ritual purity of the hand.

For: Tarpaṇam · Śrāddham · Homa · Sankalpam
🪔

Deepam Essentials

दीप · விளக்கு

Cold-pressed gingelly (nallennai) oil, cotton varthi wicks, pure ghee, and karpooram — everything for the morning and evening lamp.

For: Daily deepārādhana · Pūja · Pradosham
🌰

Navadhanyam

नवधान्य · நவதானியம்

The nine grains for graha-related rituals and Navagraha pūja, portioned and labelled by graha so nothing is mixed up.

For: Navagraha pūja · Gr̥hapraveśam · Vratams
🍃

Pūja Sundries

सामग्री · சாமான்கள்

Chandanam, sambrani, agarbatti, betel leaves & nuts (vethalai-pāku), manjal, dried turmeric root, and panchapātra-uddharaṇi vessels.

For: Every pūja, vratam, and sankalpam
From source to sannidhi

Five gates, every item passes.

Madi is not a label we print — it's a chain of custody we can prove. Each item moves through five verified stages, every transition signed and recorded.

01

Vetted sourcing

Suppliers are audited for sāttvika sourcing — no leather, no co-mingling with onion/garlic stock, single-origin where it matters.

02

Madi handling

Items enter a dedicated madi facility. Handlers work in washed madi vastram; goods never touch the floor or non-madi surfaces.

03

AI inspection

Computer-vision models grade purity — flagging white seeds in black til, broken rice, synthetic dye in kumkumam, incorrect poonal strand count.

04

On-chain seal

A tamper-evident record of origin, handler, inspection result, and batch is written to the ledger. Each box carries a scannable seal.

05

Early dispatch

Routed against your ritual calendar so it lands a full week before the date — accounting for customs and last-mile across 19 countries.

Trust, made provable

Blockchain traceability,
AI-verified madi.

An immutable chain of custody

From the farm to your front door, every hand-off is signed and written to a permissioned ledger. Scan the seal on your box to replay the entire journey — who sourced it, who handled it in madi, when it was inspected, and the muhurtam it was packed for. Nothing can be edited after the fact.

AI that knows what madi looks like

Trained on tens of thousands of labelled images, our vision models catch what a tired human packer might miss: a stray white seed in the black til, a broken grain of akshatai, an off batch of kumkumam, a poonal with the wrong strand count or a slipped brahmagranthi. Anything below grade never gets the on-chain seal.

Provenance you can show your elders

Every certificate names the source, the goshala or farm, the handling protocol, and the inspection score — in plain language. When your periyamma asks where the vibhuti came from, you have the answer, signed and dated.

Batch certificate
◆ ON-CHAIN · VERIFIED
ItemBlack sesame (तिल) · 500g
OriginSingle-origin · Erode, TN
Madi handlerFacility B · Lot #MD-2291
AI inspection99.4% purity · 0 white seeds
Sealed forAmāvāsya tarpaṇam · 14 Jun
Dispatch07 Jun · 7 days early ✦
Tx hash
0x7a9f…c41e8b · Block #4,820,117 · signed by node ⟨madi-verify-03⟩
Chain of custody intact · 5/5 gates passed
The promise
7 daysbefore every ritual date — guaranteed, or it's free.
  • You set the ritual date once; we work backwards from it — sourcing, madi handling, customs, and last-mile all scheduled to land a full week ahead.
  • Live tracking against your personal ritual calendar, with reminders at 14, 7, and 2 days out.
  • Festival surge planning — Aavani Avittam, Mahalaya Paksha, and Navaratri are pre-stocked months in advance so peak demand never delays you.
  • If a verified order arrives later than 7 days before the ritual, that delivery is on us. No questions, no forms.
The recurring anushthāna

One household, a whole calendar of rites.

Brahminical practice runs on a rhythm — daily, fortnightly, monthly, yearly. Tell us your sampradāya, gotram, and the family's important dates; we map the samagri for every recurring ritual and replenish automatically.

Sandhyāvandanam

Daily · 3×
संध्यावन्दनम्

The thrice-daily worship of the sandhis — prātaḥ, mādhyāhnika, and sāyam. The foundational anushthāna for every dvija.

Samagri: Poonal, pavithram, vibhuti / nāmam, water vessel (panchapātra).

Amāvāsya Tarpaṇam

Monthly
अमावास्या तर्पणम्

The new-moon offering of water and til to the pitṛs. Performed every amāvāsya by gr̥hasthas whose father has passed.

Samagri: Black sesame, darbha, pavithram, raw rice, ghee.

Thithi / Śrāddham

Annual
श्राद्धम्

The annual death-anniversary rite for departed parents and ancestors, by tithi. Requires precise dravyas and often a vaadhyar.

Samagri: Til, darbha, navadhanyam, plantain leaf, ghee, honey, specific provisions.

Aavani Avittam · Upākarma

Annual
उपाकर्म

The yearly changing of the poonal and renewal of Vedic study — on distinct dates for Yajur, Rig, and Sāma śākhās.

Samagri: New poonal (correct strands), kumkumam, akshatai, darbha, homa provisions.

Gāyatrī Japam

Annual
गायत्री जपम्

Performed the day after Upākarma — japa of the Gāyatrī as prāyaścitta and renewal.

Samagri: Poonal, pavithram, akshatai, water vessel.

Mahālaya Paksha

Yearly fortnight
महालय पक्ष

The pitṛ fortnight in Bhādrapada when tarpaṇam is offered daily to all ancestors. Peak demand for til and darbha.

Samagri: Bulk black sesame, darbha, pavithram, raw rice — pre-stocked.

Pradosham & Ekādaśī

Fortnightly
प्रदोष · एकादशी

Twice-monthly observances — Pradosham (Shaiva) and Ekādaśī (Vaishnava) — with abhishekam and deepārādhana.

Samagri: Vibhuti / nāmam, deepam oil, karpooram, flowers, chandanam.

Festival Pūjas

Seasonal
उत्सव

Varalakshmi Vratam, Vinayaka Chaturthi, Navaratri, Diwali, Pongal — each with its own samagri set, bundled and dated.

Samagri: Festival-specific kits — kalasham, navadhanyam, modakam provisions, golu items.
Subscriptions

Set it once. Never scramble again.

Pick your household's rhythm. We replenish the samagri for every recurring ritual automatically — always a week early.

Nitya

For daily anushthāna — the everyday essentials.
$9/mo
Billed monthly · cancel anytime
  • Monthly vibhuti / nāmam refill
  • Deepam oil, wicks & karpooram
  • Poonal — one replacement / quarter
  • Madi-verified, on-chain sealed
  • 1-week-early delivery guarantee
  • · Ritual-calendar auto-replenish
  • · VaadhyarLLM access
Choose Nitya
Most chosen

Naimittika

For households running the full monthly & yearly calendar.
$24/mo
Everything in Nitya, plus the recurring rites
  • Auto-replenish mapped to your ritual calendar
  • Monthly amāvāsya tarpaṇam samagri (til, darbha, pavithram)
  • Annual thithi & Upākarma bundles, dated
  • Festival kits, pre-stocked & surge-planned
  • Reminders at 14 / 7 / 2 days out
  • 1-week-early delivery guarantee
  • · VaadhyarLLM access
Choose Naimittika

Premium · Sampūrṇa

The complete observance — samagri, guidance, and the AI vaadhyar.
$39/mo
Everything in Naimittika, plus VaadhyarLLM
  • Complimentary VaadhyarLLM — the AI vaadhyar for mantras, tithi, & Upākarma
  • Priority madi-grade sourcing
  • Personalised samagri by gotram & śākhā
  • Dedicated festival concierge
  • Free kids' Sandhyāvandanam starter kit (1/yr)
  • 1-week-early delivery guarantee
Choose Premium
Pay for 10 months, get 12.

Switch any plan to annual billing and two months are on us — the same uninterrupted, madi-verified, week-early deliveries, with a full year locked in. Most families on the yearly calendar choose this.

Go annual — save 2 months
For the next generation

The Sandhyāvandanam starter kit for children.

Built for the years right after upanayanam — when a child is learning to sit, sip, and recite. Everything is sized for small hands and explained in plain language, so a parent (or the child) can follow along without a vaadhyar in the room every morning.

Pairs beautifully with VaadhyarLLM — speak the step, hear the mantra, watch the hand gestures. Free for one kit per year on the Premium plan.

Add a kids' kit →

Inside the kit

  • 🧵 Child-size poonal (3-strand) + a spare, with a tie-the-knot card
  • 🥣 Mini panchapātra & uddharaṇi (the water vessel & spoon), light enough for small hands
  • Travel vibhuti / nāmam tin with an application guide
  • 📖 Illustrated step card — āchamanam, prāṇāyāmam, arghyam, gāyatrī — in IAST + Tamil/Devanagari
  • 🎧 QR to slow, repeat-after-me audio (recorded by named vaidikas, not AI)
  • 🏅 A 40-day streak chart with stickers — because habit beats lecture
✦ Premium · Sampūrṇa exclusive

Premium subscribers get VaadhyarLLM, free.

Samagri puts the right materials in your hands; VaadhyarLLM tells you exactly what to do with them. The AI vaadhyar listens to your gotram, śākhā, and the day's tithi, then serves the precise mantras — Sandhyāvandanam, monthly & yearly thithi rites, and Aavani Avittam across all four Vedas. The box arrives a week early; the guidance is in your pocket. Together, the whole anushthāna is handled.

Unlock with Premium →
Questions, answered

What families ask first.

What does "madi" mean here, and how can you really guarantee it?+
Madi is ritual purity in the handling of materials — washed garments, no contact with non-sāttvika items, prepared in a clean and reverent state. We can't ask you to take our word for it, so we make it provable: a dedicated madi facility, trained handlers, AI inspection, and an immutable on-chain record of every hand-off. Scan the seal on your box to see the full chain of custody.
How do you know my ritual dates to deliver a week early?+
When you subscribe, you set your household's sampradāya, gotram, and key dates — and your tithis (for thithi/śrāddham). We compute the full recurring calendar (amāvāsya, Upākarma for your śākhā, Mahālaya, festivals) and schedule each delivery to land at least seven days before. You get reminders at 14, 7, and 2 days out.
Is the poonal made correctly for my āśrama?+
Yes — hand-spun cotton, twisted to the correct strand count (3 for brahmachāris, 6 for gr̥hasthas), with the brahmagranthi tied to śāstra. The AI inspection step specifically checks strand count and knot before the box is sealed. Tell us your status and we send the right one.
Do you stock both Shaiva and Vaishnava items?+
We do. Vibhuti for Shaiva practice and thiruman-srichurnam for Vaishnava nāmam are both stocked, and your subscription is configured to your sampradāya so the right one always ships. The same applies to mantra variations in VaadhyarLLM.
What's the difference between the annual offer and monthly?+
Identical deliveries and the same week-early guarantee — but on annual billing you pay for ten months and receive twelve. The two free months are our thanks for committing to a year, and it locks your pricing for that period.
Does this replace a real vaadhyar?+
No. For weddings, upanayanams, and major samskāras you still need a real vaidika present. Samagri handles the materials; VaadhyarLLM (on Premium) helps with daily anushthāna and the moments a priest isn't reachable. The two are meant to support traditional practice, not substitute for the people who carry it.